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Ko’s: Brand Identity Design, 2025
ko’s is a skincare brand built on the belief that minimal ingredients can create active, visible results. Based on the slogan “Active beauty. Minimal ingredient.”, we focused on translating this formula-driven philosophy into a clear and intentional visual identity.
The logo was designed with clean geometry and subtle organic curves, expressing ko’s balance of functionality and softness. Each letterform was refined to feel light yet confident, creating a quiet but distinct presence.
The overall visual system centers on purposeful reduction. Wide white space, a restrained neutral palette, and precise typography mirror the clarity of the formulas. Every graphic element is composed with intention, forming a controlled and calm rhythm throughout the brand.
Packaging design follows tactile minimalism — removing unnecessary decoration and emphasizing texture, micro-hierarchy, and consistent grids. The result is packaging that feels simple at first glance but reveals subtle refinement on closer look.
Digital applications carry this same principle forward: clean layouts, clear typographic flow, and soft interactions, creating a unified experience across all touchpoints.
Through this approach, the identity represents the core of ko’s — design that performs through simplicity, minimalism with purpose, and clarity that builds trust.
ko’s는 ‘최소한의 성분으로 확실한 효능을 만드는’ 스킨케어 브랜드입니다.
슬로건 “Active beauty. Minimal ingredient.”를 바탕으로, 우리는 이 철학을 시각적으로 가장 명확하게 전달하는 디자인을 구축했습니다.
로고는 구조적인 형태 안에 부드러운 곡선을 더해, ko’s의 기능성과 따뜻함을 동시에 표현했습니다.
비주얼 시스템은 넓은 여백, 절제된 색감, 정밀한 타이포그래피를 중심으로 브랜드의 단순함과 명료함을 강조합니다.
패키지는 장식을 최소화하고 촉감·정돈된 구성·일관된 그리드를 통해 고요한 완성도를 만들었습니다.
디지털 환경에서도 동일한 원칙을 유지해, ko’s만의 조용한 미니멀 에너지를 일관되게 확장했습니다.
결과적으로 ko’s의 아이덴티티는 절제 속의 힘, 명료함이 주는 신뢰, 그리고 미니멀리즘의 실제적 효능을 시각적으로 표현합니다.
Client: Korean Organics
Date of Completion: 2025.07
Creative Direction
Art Direction
Brand Strategy
Visual Identity
Logo Design
Typography
Packaging
Photography Direction